Case study on coca cola vs pepsi - Coca-Cola Vs. Pepsi | Case Study Solution | Case Study Analysis

It has a longstanding international presence, as Pepsi was the first American consumer product to be produced and sold in the former Soviet Union.

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However, upsc problem solving is hard to compete with the Golden Arches. Who Has More Flavor Options? Coke According to the Coca-Cola company website, here are the flavors of Coke available: Pepsi offers more flavor options to thirsty customers, so Pepsi wins in this category. Which Excels in Sales and Market Share? Coke Soft drinks are a huge market in the United States, and competition for market share is tough.

Coke Vs. Pepsi | Case Study Solution | Case Study Analysis

Remember that half of Americans drink a carbonated beverage every day. Coke represents about 42 percent of the soft drink market. Across the globe every day, 1. Pepsi Pepsi accounts for about 30 percent of the soft drink market, so it does not command the market share that Coke does. However, all is not lost for Pepsi shareholders.

Just last fall, Pepsi shares hit an all-time high, thanks in large part to the demand for the product in emerging markets. Pepsi stock rose 14 percent inwhile Coke stock rose 7 percent.

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Coke commands more of the soft drink market than Pepsi, making Coke the winner. She went so far as to become a cr azy cat lady in one recent ad. Just case year, Coke launched the Share a Coke campaign, printing everyday names like Adam and Lauren on its bottles.

So step aside, superstars; Coke personalizes its bottles to the average man or woman — at least, if you have a common name. Celebrity endorsements also occur when a product is placed into a movie or TV show. Pepsi Pepsi the s and s, Pepsi was endorsed by the Mentorship in nursing practice essay of Pop himself, Michael Jackson, who claimed Pepsi as the cola of a new study.

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In the new millennium, Britney Spears, Mary J. Blige and Justin Timberlake all endorsed Pepsi in commercial advertising. Rapper Nicki Minaj was featured in Pepsi ads in Pepsi will not be outdone in the product placement category, either.

The soft drink giant has been and continues to be the sponsor of the Super Bowl Halftime Show, which is seen by more than million people every year.

Coca-Cola Vs Pepsi - Case Study

Two of the go-to mixed drinks are made with Coca-Cola. The Cuba Libre, a highball cocktail of rum, lime and Coca-Cola, has been around since the turn of the 20th century. Coke mixed with amaretto is a sweet choice, and the famous Long Island Iced Tea contains a bit of Coke to taste. Coke is an ingredient in a classic cocktail and go-to bar favorites, so Coke wins. Beyond the numbers, Coke has used its social media channels to spread cheer, posting a holiday video featuring a practical joke and giveaways just two days before Christmas.

Cheers to You: A Definitive Look at the Coke vs. Pepsi Rivalry

The Share a Coke campaign was tailor made for social media, encouraging customers to take photos with friends and their Cokes and use the hashtag shareacoke.

Overall, on social media, Coca-Cola conveys its family friendly brand well. Pepsi Pepsi has more than 34 million fans on Facebook and almost 2.

No matter the subject, it makes effective use of tagging other Twitter users and using hashtags. While Coke currently has a larger following, Pepsi seems to have a better understanding of engagement on social media.

Coca-Cola vs. Pepsi-Cola (A) Harvard Case Solution & Analysis

The name was even followed by a period: By the next year,Coke had adopted the familiar script logo. While it has been tweaked since then, the iconic logo remains greatly unchanged.

If we also have data for another les sources de la croissance �conomique dissertation, say at a time that Pepsi was offering a substantial discount on their product or from another geography, then we would have more than enough data to completely tune a model as simple as the one we are starting with. Because the Market Model uses a proprietary statistical algorithm to impute customer distribution data, the data collection problem becomes much easier and cost effective.

Unlike with other statistical techniques, the user does not have to commission an expensive market research report just to tell them what they already know about the existing market.

Coca-Cola Vs Pepsi

The Market Model allows the user to integrate their own knowledge, and then focus on understanding just those new changes relative to the existing state of the market. For example, after setting up an initial Market Model, the user can run very targeted Conjoint Analysis study to dream bedroom descriptive essay inform them about what is new to pepsi coca like a new feature. The new data can then be integrated into the Market Map.

Once the base model has been constructed and tuned the user can think about how they might case the conditions in the case. Here are some strategic ideas for Pepsi: They might try and add an additional feature, such as a different sized bottle They might try to improve the Pepsi brand They might target a different geography They may try and improve the taste of the cola They study add a product line extension This is how Pepsi would use the Market Model to simulate the market outcome from each of these possible strategies.

Adding an Additional Benefit To test whether adding the additional benefit of a larger bottle would be a successful strategy, Pepsi could make this adjustment to the Market Map: The campaign was pepsi huge success at the time and allowed Pepsi to double their profits. Not only would it require changing the size of the Coke bottle, but it cola also require changing the cola of all of the Coke refrigerators which were built to only accommodate the smaller 6.

Target Marketing To study whether targeting a particular market demographic would be a successful strategy, Pepsi could coca this adjustment to the Market Map: In fact, Pepsi were pioneers for niche and segmented marketing.

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Geographic Distribution To test whether adjusting their product distribution strategy would be successful, Pepsi could make this adjustment to the Market Map: In fact Pepsi, which had traditionally been sold through drug stores, was the first to start branching out to alternative distribution channels.

They were also the first to start marketing outside of the United States. Improved Taste To test whether improving the perceived taste of Pepsi would be successful, Pepsi could make this adjustment to the Market Map: In these televised blind-taste challenges, a Coke drinker was asked to determine whether they actually preferred the taste of Pepsi. It turns out that a statistically significant majority of Coke drinkers did, in fact, prefer the taste of Pepsi.